Matt Cutts on the Structure of a Google Search Result

I’ve started doing a little exploration on Search Engine Optimization (SEO) and came across this excellent video by Matt Cutts, an engineer at Google. I was trying to figure out how to control the site links that appear below some search results, but, per Matt and Google, these are produced algorithmically. I suppose this is a good thing though, as it would clutter up the search results if every page had them.

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