On February 8 I wrote the following:
Before I start adding more features I’m going to add credit card processing to the site. The percentage of people that follow through to Paypal to complete their registration is abysmal.
Well, I was lazy and abandoned it in favor of adding some shiny new feature.
After the CNet traffic two weeks ago I decided to take another look at the conversion rates.
To make a long story short: only 10% of the people were completing their purchases. Ouch. I think Paypal is difficult to use for people without Paypal accounts and I think most of them didn’t complete their purchases. There could have been usability problems on my end too, but I think it’s minimal in comparison.
I said enough is enough, I’m not doing anything else until I get this done. So, I spent the last two weeks adding credit card processing to the site. Hallelujah.
I have to thank Ryan Bates from Railscasts for his excellent videos on Active Merchant. Without his tutorials this would have taken much, much longer.
Here’s what it looks like:
I’d also be remiss not to thank 37Signals, for it was the registration page for Backpack that was my inspriration for this design.
I’m thrilled that its done and that I can get back to adding new features.
P.S. This is a good read: The 5 Things I’d Tell My 21 Year Old Entrepreneurial Self.