On Making it Easy for Customers to Quickly Choose the Right SaaS Plan

One of the benefits of working with so many brilliant people at Help Scout is that I’m exposed to a lot of wisdom about how to build and grow a SaaS company.

I’m going to try to start sharing more of that wisdom here, not just for my own records but to help anybody else looking to build or grow their own software business. To avoid sharing anything competetive I won’t always be able to provide context, but hopefully the quotes mostly stand for themselves.

On SaaS plans:


In self-service models, it’s really important that customers have no hesitation about which plan to choose. They need to immediately know when they look at the plans which one is right for them.

And on pricing pages:

Pricing pages are the revenue powerhouse in a self-serve model.

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