By analyzing the tags people use to categorize your website on Delicious, you can get a pretty good idea of how you should describe it to new visitors.
Here, for example, are the top tags used to describe Preceden:
Using the top five tags above, Preceden could be described as a free web 2.0 timeline visualization tool. Pretty good, I’d say.
One thing you have to keep in mind is the crowd that uses Delicious may differ significantly from your target audience, in which case the tags might not do you as much good. Consider what would happen if I polled the Mechanical Turk audience or my family. They’d probably say “timeline” and “tool” but how many would include “web 2.0”? How many would even know what that means? Probably not as many.
Lesson learned: choose your words carefully.