Get as many distribution channels as possible – There is some weird sense that if you build something they will just come. That a few “like”+retweet buttons and emails to editor@techcrunch.com will make your traffic explode + grow consistently. It fucking won’t. Get as many distribution channels as possible. Each one by itself may not be large, but if you have many it starts to add up. It also diversifies your risk.
On that note, I had this brilliant idea about three weeks ago: as a reminder to myself to email bloggers as part of Preceden‘s marketing efforts, I would keep track of how many bloggers I emailed on the dry erase board next to my desk.
I started on the 6th; today is the 21st:
It’s not that it’s a very hard or time consuming task; I just find it incredibly mind numbing. Every time I sit down to actually email someone, I always wind up switching over to TextMate within 30 seconds to resume programming. Jason’s right though: building it is not enough. The internet is a big, big, BIG place and like it or not, you are just a drop in the bucket.
Here’s to the next three weeks.
Matt Mazur 