A/B Testing Preceden’s Homepage – Round 1: 37% Improvement

Preceden’s homepage can currently be divided into four sections (see below):

1) The splash screen (Make an amazing timeline with Preceden, Quote, Sign Up)

2) Example

3) Features

4) Featured On

I’ve been running an A/B test to determine the impact of the splash screen design and the features.

Here are the results along with their corresponding conversions rates. The conversion rates reflect the % of people that make it to the sign up page. (In future tests I’m going to measure the % that actually sign up, which is probably a better indication of a successful conversion.)

Note that I’m stopping this A/B test before Google Website Optimizer has reported a statistically significant result, but I’m eager to try additional variations and don’t want to wait any longer. So take these results with a grain of salt.

Original

Conversion rate: 17.2%

Combination 1: New splash screen

Conversion rate: 19.2% (11.4% improvement)

Combination 2: Original splash screen, no features

Conversion rate: 23.7% (37.3% improvement)

Combination 3: New splash screen, no features

Conversion rate: 18.3% (5.95% improvement)

Summary

Page Sections

###

The results were 180 degrees from what I expected. I’d have bet money that:

a) The sexier splash screen and call to action had a higher conversion rate. In fact, it decreased the conversion rate by 8.3%.

b) The shiny list of features would have had a higher conversion rate. In fact, not including the features increased the conversion rate by 15.1%.

The best result was with the original splash screen and without the list of features, which yielded a 37% higher conversion rate. Why? My theory is that in both cases, the landing page was simpler and people generally prefer simpler over more complex. Makes you appreciate why everything Google designs is dead-simple.

More to follow…

2 thoughts on “A/B Testing Preceden’s Homepage – Round 1: 37% Improvement

  1. Auto Profit Sniper Review and Bonus | Become A Millionaire

  2. 53 Ways to Increase Conversion Rate | ConversionXL

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s