Last Sunday I started advertising Preceden via Google AdWords. I’ve played around with it before, but never seriously.
I wrote a few ads, picked a bunch of timeline-maker keywords to target, set my daily budget to $3 (and a day or two later $10) and flipped the switch.
Week 1 Results
Clicks: 564 (3.06%)
Cost = $72.16
Sign Ups: 3
Profit: $14.84 (21% ROI)
The variance of this whole process is extremely high. 3/548 is a 0.54% conversion rate. Good, bad… I don’t know. It seems bad, but I don’t really have a lot to compare it to.
The good news is that the campaign made money. Not much, but something. Had 2 people upgraded instead of 3, it would have lost money (-20% ROI). Had one additional person signed up, the return would be exceptional (61% ROI). This whole thing makes you appreciate how small improvements to your site, which in turn might convince a few more people to upgrade, can make a huge difference to your bottom line.
Next steps: Refine A/B tests, bump daily budget to $30, and see what happens.
Here are the keyword details: